Are you running a cleaning company and want to attract more customers? Well, we’ve put together ten unique social media post ideas you can adopt for your cleaning business. But before we dive into the cleaning company content service guide, you must know how to create interactive social media posts.
Additionally, it would help if you had a clear social media marketing strategy for your business. If you need an idea, please feel free to check out our Social Media Marketing guides. At DIGting, from time to time, we create guides to help our marketing team and clients. So, you will benefit much from them.
10 Social Media Post Ideas for a Cleaning Business
Here are the ten social media post ideas and content for a cleaning business you can use to attract and engage more customers on your social media channels to hire your company:
1. Events posts
Once in a while, share events content about your cleaning services as they happen. For instance, you can record a quick video or take photographs of your team in action. Include in your social media post ideas a captivating caption that describe the cleaning job, client business, and location.
You can share live videos on Facebook, Instagram, or Tikitok. Such such social media post will reflect how passionate you are about doing your job. As a result, clients will trust and love you for what you do.
2. Testimonial Posts
Social media testimonial posts are an excellent way for prospecting clients to know how credible your cleaning company is. They express opinions your previous and current clients have about your cleaning services. So, sharing them will build trust, lasting impression, and satisfaction for prospective clients. They will understand how your cleaning company can help them achieve the best.
So, don’t feel shy to request testimonials from your clients. From time to time, you will need to share these social media testimonial posts to attract more customers to your cleaning company.
3. Customer Case Studies
Besides testimonials, customer case studies are exceptional social media post ideas that can communicate the opinions of the people your cleaning business has helped. A case study is an in-depth breakdown of customer stories, challenges, and how you have solved them.
It briefly describes the client, what they do, and their services. Then, the problems they were facing. Finally, the solution you offered to end their pain points. In other words, which cleaning services did your company offer?
Clients usually research content about the cleaning services they are willing to work with. So, building customer case studies will enable you to create stories of how your cleaning services have helped clients. And you can achieve this by sharing these posts about your cleaning company on social media.
4. Before and After Posts
Before and after content strategy is one of the most effective social media post ideas to maximize engagement in your cleaning business. These social media content merge two images, one taken before and another after cleaning.
So, they show a reality that just happened and the ultimate impact of your cleaning services. Therefore, the next time you go out on a company cleaning project, endeavour to take before and after photographs to add credit to your cleaning work.
5. Cleaning Videos
People, from time to time, prefer proof of what you’ve done. And the best way to achieve this is by sharing project videos. For example, I am sure you have taken many cleaning videos of your recent work. So, all you need to do is select your favourite cleaning video as part of your social media post ideas you must share about your cleaning business.
Remember to share high-quality cleaning videos that clearly show what is happening. You will attract and get more engagement from your audience.
6. Cleaning tips and Techniques
Another way of keeping your audience engaged is by teaching them something new. This strategy involves sensitizing your audience about things that matter to them.
For instance, show them how to clean items such as fridges, tubs, sinks, wooden tables, and roofs. This social media content idea will definitely put your cleaning services ahead in the race.
It not only provides extra social media post ideas for your cleaning business but also prevents you from having to bore your audience with promotional posts. Hence, it will give you a perfect content mix for your cleaning service marketing strategy.
7. Company Story
Customers often love to know you better without asking direct questions. That means you don’t have to wait for them to ask. Instead, find a way of sharing your cleaning company story once in a while through social media posts.
You can share the cleaning company history, aspirations, motivations, mission, and visions. In other words, tell your clients why you started. What makes your cleaning services different? And why should they choose you?
8. Showcase your favourite Cleaning tools
It might be easier to convince some clients with proof of how you’ve achieved excellent work. So you may need to throw in some of your favourite cleaning tools occasionally through social media content.
Show your audience how these cleaning tools work. Why do you actually prefer these tools? And where your clients can purchase these cleaning tools in case, they need them for personal use.
This social media post idea for cleaning business will create a strong relationship with your clients. Also, it will build a firm partnership with the suppliers of these cleaning tools.
9. Frequently Asked Questions (FAQs)
You have come across different questions in the cleaning industry. And you might have wondered why clients have similar questions sometimes. That is what we call common pain points.
We recommend that you create a list of FAQs. Then, create social media post ideas that provide a cleaning solution for these business pain points. As a result, it will help you deal with specific queries people have about your cleaning business.
If you don’t know how to find the commonly asked questions about cleaning services, the Semrush research tool will help. Here is how you can use the Semrush topic research tool to gather enough FAQs.
10. Create Industry News blog posts
Lastly, develop an online presence by creating cleaning industry news blog content. It will help customers find your cleaning company website easily on Google. Also, it expresses you as an expert in the cleaning industry. As a result, you will attract more quality leads and improve your conversion rate.
This cleaning marketing strategy will require expert search engine optimisation (SEO) knowledge. If you don’t already know SEO, then hire an SEO agency to assist you.
Conclusion
The quality of your social media post ideas will contribute to the success of your cleaning business. Thus, you need to pay extra attention to the content creation process for your cleaning services. That means hiring a professional social media marketing agency. If you need help, we are ready to support you.
At DIGting, we are experts in brand strategies and communications. We will help build an effective marketing strategy to improve lead generation and online visibility. Among so many marketing services we offer, here are a few:
- Social Media Marketing and growth
- Business Website Maintenance
- Search engine Optimisation (SEO)
- Content marketing and creation
Frequently Asked Questions
Post about your cleaning services, company history, client testimonials, case studies, events, and frequently asked questions. These cleaning company social media posts will attract more clients.
Use social media to post ideas for cleaning businesses to promote your cleaning services. The best social media platforms to help you grow faster include Facebook, Twitter, Instagram, and LinkedIn.
Before writing your cleaning service advertisement post, have a clear marketing strategy. So, begin by defining your objectives, choosing an effective content marketing strategy, and selecting your distribution channels.
Have a clear marketing strategy for your cleaning business if you want it to grow. Social media marketing is one of the best ways to achieve this without investing much money.
Define your objectives, get an excellent hosting company, Select an attractive WordPress theme, build your WordPress blog, Launch your website and start writing cleaning blog posts.
Get help!
Let’s help you create engaging and interactive social media content for your cleaning business to improve customer reach and satisfaction.
