Free digital marketing analytics tools for businesses

Businesses that embrace digital marketing strategies have enjoyed numerous benefits in using these free marketing analytics tools. It is because digital marketing is a measurable strategy. In other words, you need different tools to help you get insights into campaign performances. Trust me, you cannot purchase all the tools you need. So, you may use these free digital marketing analytics tools to save big on investments.

But before we dive into our list of the free digital marketing analytics tools to help your business, let’s first understand what web analytics means. Why businesses need to install analytics tools. And how they make digital marketing a stronger strategy than traditional marketing.

What is web analytics in digital marketing?

Web analytics is a method businesses use to collect, measure, analyze, and report web data. In most cases, any marketing decision should depend on this data. In other words, it is a form of data analysis performed using either premium or free web-based digital marketing analytics tools.

For instance, you can discover who your users are by using business web analytics tools. Also, you can study and understand their behavior, plus the activities they carry out while on your business website. It doesn’t matter whether you are using premium of digital free marketing analytics tools. A good tool will always give you the basic benefits. As a result, this improves your marketing strategy. For instance, you can create content that is relevant for your audience.

Additionally, digital marketing is all about beating the competition. And ensuring that all your digital channels perform well. But, to know if you have achieved this, you must measure your performance using any free digital marketing analytics tools. Get insights, and know where and what to improve. And that is what makes digital marketing a better strategy than traditional marketing.

Who needs to use these Free Digital Marketing Analytics tools?

Digital marketing analytics is not just for those big brands. Any company of any size will benefit from using these free digital marketing analytics tools. But here are some of the business departments and personnel that must have some sort of digital marketing analytics tools at hand:

IT or marketing staff:

An IT staff will need analytics of any form to determine the consumption of IT resources. These may include server load, uptime, and downtime of a website. In the end, the department may use this data to design a budget for the resources the management must buy.

Additionally, these free digital marketing analytics tools may benefit an in-house marketing department. It is because any marketer would need digital marketing analytics to design performance reports. For instance, the visits they earned in a month, the bounce rate, and the successful sales made.

Business owners:

Business owners use digital marketing analytics tools to learn about the performance of their websites, the best revenue-driving keywords, and the best performing digital channels. If you are a business owner, you might want to start with any free version of any digital marketing analytics tools, then upgrade later.

Web Developers:

Web developers might need web analytics the most to ensure clients’ websites perform at their best. So, a web developer uses digital marketing analytics tools to measure website speed. Hence, keeping track of what causes a page to load slowly. And to check if the site is mobile responsive.

Digital marketing agencies:

When a company hires a marketing agency, they expect the best from that partnership. So, a digital marketing agency must provide insights for top-level decision-making. 

As a result, an agency must use several free and premium digital marketing analytics tools available to achieve this data. Such data will include Keyword research and tracking analytics. High-performing keywords, goal completion, and bounce rates.

Benefits of digital marketing analytics tools for your business

1. To find the ideal audience for your products.

Digital marketing is a data-driven marketing approach. So, it gives you evidence about who is buying your products. And the only way to get insights into this is by using web analytics tools for your business.

Using digital marketing analytics tools will help you collect data about your audiences. Then, you can take a dig at this data to understand the audience buying your products. Hence, you are identifying the ideal and target audience for your company.

2. You can track the performance of your marketing campaigns.

Digital marketing analytics tools can track your campaigns and your target audience. In doing so, these tools record data about these campaigns. Then, you can compare this data to understand which campaigns are performing better.

As a result, you can decide which campaigns to cancel and those to boost furthermore.

3. Track Social Media Performance

Again, digital marketing analytics tools can assist in tracking your social media performance. And here, you can learn which social platforms bring in the most leads. 

Businesses need to dedicate resources to the most essential and well-performing platforms. So, it is here where analytics will help you decide where to invest more.

5. Get insights into your customer behavior.

Web analytics is a vital business tool used to study your customer behavior. For example, you are running an email campaign. And you have placed email signup forms on the pages you assume should receive more traffic.

So, if you don’t make any signups for a while, you will want to understand why. Maybe you placed the forms on pages users don’t visit often.

But, with analytics, you can know what pages users like most. How long do they spend? And what they do on those pages.

As a result, you will place the signup forms on pages that bring in the most traffic. Also, you will want to find a way of driving traffic from the popular pages to other website pages.

6. Analytics data informs business decision-making

Finally, when you have performed the above data analytics, it will assist you in making the right decision about your business. It may include deciding on how to improve your marketing strategies. What digital marketing channels to focus on over others? And what are the most effective processes to invest in more than others?

At last, you’re confident that you are investing resources in the most profitable business processes.

Free Digital marketing analytics tools for small businesses

Web analytics tools are the tools brands use to collect, measure, and analyze web data. This data may include websites, social media, and search engine data. We have categorized the following free digital marketing analytics tools into 4 subgroups. These are SEO marketing Analytics tools, Content Marketing Analytics tools, Webpage speed Analytics tools, and Social Media Marketing Analytics tools that are free to use. Take a look at each one of them below:

SEO Marketing Analytics Tools

SEO analysis is the method of collecting and analyzing web data to test the value of SEO for your business. Hence, SEO Analysis tools will help you understand how your website performs organically. Here are some of the free SEO analytics tools businesses use today:

1. SEO Analyzer

SEO Analyzer is a great SEO tool you may use to understand the errors hindering a site from ranking in Google. After fixing these errors, you can rest assured your site will achieve the best rank ever.

With this tool, you can perform SEO audits, Analysis, website speed check, and Backlink check. Learn more about this free SEO marketing analytics too here.

2. SEOptimer

SEOptimer is another free SEO analytics tool you should start using. This tool will perform a detailed SEO Analysis across 100 websites. Besides, it will provide clear and actionable recommendations.

You can consider SEOptimer free services if you cannot afford premium digital marketing analytics and SEO tools like Semrush. Learn more about SEOptimer.

3. WordStream

WordStream is a free keyword tool that you can use to find new keywords for your business website. It is one of the popular full-service agencies for online PPC advertising. 

With WordStream, you can get hundreds of keyword results for each search entry. Start using WordStream today.

4. SeedKeyword

SeedKeyword is a free SEO tool content marketers use to find valuable keywords. 

A seed keyword is a short-tail keyword, usually with one or two words. Marketers use these words as the starting point in a keyword research process. So, you must have a relevant Seed Keyword to identify other relative phrases for your website.

With the SeedKeyword tool, you can create scenarios and find what real people search. With this information, you can then choose the relevant keywords.

5. Keyword Tool

Keyword Tool is Google’s free SEO analytics tool that comes as the best alternative for Google Keyword Planner. It is one of the best free keyword research tools you can use today to boost your SEO strategies. 

This tool is reliable and provides real search terms that users search on Google. You can learn more about this SEO tool from the official page.

6. Wordtracker

Wordtracker is one of the best free SEO analytics tools marketers use. It will help you find search terms to boost traffic and rankings.

It is more than just a keyword research tool. This tool will also offer competitive analysis for the keywords other companies use. Besides, you can perform in-depth PPC and get rich SEO insights.

At DIGting, we use Wordtracker to find related keyphrases for our seed keywords.

Content Marketing analytics tools.

To create winning content, you must understand how to measure its performance. In this section, we cover some of the best content analytics tools you can use in your marketing strategy:

1. Google Analytics (GA)

Google Analytics is a web analytics service by Google. It lets you measure the performance of your website content for marketing purposes.

This tool is free for everyone who owns a Google account. You will need to sign up and create a Google Analytics account for your website. To create an account, follow the steps below:

• Login to your Google account using Chrome or any other browser of your preference
• Follow this link to register for Google Analytics.
• Follow the instructions on adding a website to your new Google Analytics account.

2. Yandex Metrica

Yandex Metrica is another analytics tool that shows you the behavior of web visitors. This tool is an alternative to Google Analytics for those using the Yandex search engine. Like GA, Yandex Metrica also allows you to set goals and track conversions.

3. Kissmetrics

Kissmetrics can identify and improve the metrics that drive your online business. With this tool, it is easier to understand your traffic sources. Hence, allowing you to spend money on the most critical processes. 

Additionally, you can use Kissmetrics data for market decision-making.

Webpage speed Analytics tools

This analytics measures how fast the content on your page loads. Webpage speed falls into two categories. That is page load time or time to the first byte. Here are some of the webpage speed analytics tools you can use to analyze your website speed:

1. GTmetrix

GTmetrix can help in testing the performance of your web pages. This speed testing tool generates page scores. Additionally, it will show you the issues causing low page speed. And finally, it will provide recommendations on how to fix them.

GTmetrix has a free version and a premium version. But it doesn’t offer a free trial. You can try it out today to see how your web pages perform.

2. Pingdom

This tool is another web performance tester that couldn’t miss from our list. It uses a global network of testing centers to check website speed. Also, Pingdom will recommend the issues slowing down your page. So, you will use the speed report to debug and improve your website for the best performance.

3. PageSpeed Insights

This tool will provide reports about the performance of your pages. That is, for both mobile and desktop devices. On top of that, PageSpeed Insights suggests how you may improve these pages to get better performance. Hence, PageSpeed Insights helps you improve the speed of your pages on all devices.

Social Media Marketing analytics tools

Social media analytics means collecting and analyzing user data shared on social networks. There are many free social media and digital marketing analytics tools you can use. But in this guide, we selected the best free tools most businesses use. Take a look at them below:

1. LinkedIn Analytics

LinkedIn analytics is a free analysis tool for measuring trends across periods. Perhaps, it is one of the features that make LinkedIn a powerful channel for B2B and B2C companies.

With LinkedIn, you can see who viewed your page. On top of that, you can get insight into the performance of your account. 

It lets you track your visitors, post updates, followers, competitors, and leads. To use the LinkedIn analytics tool, follow the steps below:

• Log into your company page and navigate to the dashboard. 
• Click on the analytics drop down, and select your preferred choice.
• This action will open a new window to display the insights for the selected option.

2. Twitter Analytics

Twitter also offers a data analysis tool for its users on desktop and laptop computers. With Twitter analytics, you can get data-driven insights about your page. It includes impressions, results, and engagement rate.

If you want to get started with the Twitter Analytics tool, go to the analytics page of your account. Here, you can measure the performance of your page and learn how to make your Tweets more successful.

3. Facebook Insights

Finally, we come to Facebook insights, a free analytics tool for digital marketers. It is a webpage analysis tool for tracking business information such as page views. To access Facebook insights, follow the steps below:

• Click on the top right of the Facebook menu.
• Go to Pages, and then select the page you want to analyze
• Finally, click Insights at the top of your page.

Final Remarks

Web analytic tools can track a multitude of data and metrics like you have seen. Besides, there are many other free digital marketing analytics tools you may consider. But, we recommend you choose an easy-to-use data analytics tool. Also, consider the digital channels you are using before selecting a data analysis tool.

We hope this article has helped you get started with web-based data analysis for your business. If you wish, we can help take care of the entire analytics process for you. We are a data-driven digital agency, and you can check out our full-suite online marketing services.