10 Signs you Need Digital Marketing And Branding Agency

Digital marketing and branding is no longer optional but a necessity for all businesses. Today, more than 58% of small businesses survive on online marketing. And they have managed to target the right audience at the right time. In other words, they reach the most relevant customers. Your business might need the same approach or a marketing overhaul. So, this article will reveal the 10 signs why you need a digital marketing and Branding Agency.

The aspects we cover in this guide will expose all the hidden weaknesses hindering you from achieving your brand’s goals. As a result, you will be able to rate the performance of your business. Furthermore, this guide will help you decide whether to hire a digital marketing agency.

6 Facts about Internet Marketing:

• You can reach out to any customer anywhere. It is because there are no geographical boundaries with online marketing.
• Digital marketing services enable you to communicate with your prospects at every stage of the buying process.
• With Digital marketing, you can save big on ads and still reach more customers for less.
• Almost 4-5 consumers use search engines to find information about a local seller or store. For instance, here are the things they look for: addresses, business hours, and directions.
• 88% of consumers who search for local sellers on Google visit those stores within a week.
• 29% of people talk to a salesperson to learn more about a product, while 62% will consult a search engine. In other words, customers trust Google more than humans.

That means search engines are a go-to place for most consumers. Hence, having a lively digital marketing strategy helps you target all these customers wandering on the internet. So, that is why it is essential to know these 10 awful signs you need to hire a digital marketing and Branding Agency.

What is Digital Marketing and Branding?

Digital Marketing

Digital marketing is also known as Online Marketing or Internet Marketing. It is the promotion of brands and their products using the internet in conjunction with other forms of digital communication. Such forms of digital communications use channels such as:

• Email
• Social media
• Web-based advertising (Search engines)
• Text and multimedia messages

Small businesses have adopted digital marketing services due to their ability to reach a target audience. In addition, the potential to market cost-effectively and measurably. 

The majority of small businesses depend on web marketing services to increase brand loyalty. Plus, driving online sales in a much easier and faster way than other marketing methods.

Branding

Branding is a marketing concept that creates a strong and positive perception of a company, products, and services in a customer’s mind. marketers achieve this by combining a couple of elements such as:

• Logo design
• Mascots
• Taglines
• Mission statement
• A consistent marketing theme

In other words, digital branding strategies help customers recognize a particular company, product, or service. Thus, it is an essential concept while you build a relationship with your audience. 

Digital media branding is the first step every business should make. Actually, a failed brand is one of the signs you need digital marketing and branding. Create a brand that people care about and love. And a brand that is unique and communicates with a strong voice. As a result, you set yourself apart from the crowd, thus, beating the competition. However, you can only achieve this through a strong digital brand management strategy.

8 Types of Digital Marketing Services for Brands

• Search Engine Optimization (SEO): this involves optimizing a website to rank higher in search engines. With SEO, you can reach more customers who are most likely to buy or use your services. Hence, SEO helps you get found on Google globally and locally. It involves Organic SEO and Local SEO.
• Social Media Marketing (SMM): involves using social media platforms to connect with your audience. Build your brand, increase sales, and drive website traffic. Such Social platforms may include Facebook, Twitter, Instagram, and LinkedIn.
• Content Marketing: Includes strategies that attract, engage, and keep an audience using content. These may include articles, videos, podcasts, and other media. Content marketing is an excellent strategy to keep your business in the mind of your customers.
• Email Marketing: Uses email communication to tell customers about your products and services. This way, you can do a softer sell to educate and inform your audience about the value of your brand.
• Affiliate Marketing: involves an affiliate earning a commission for marketing a company’s products. In this case, the company pays the marketer only if a product leaves a store.
• Pay-per-click Ads (PPC): In this case, advertisers pay a fee each time a user clicks any of their ads.
• Influencer Marketing: This involves endorsements and product placements from influencers. An influencer is someone who can influence others. Here is an example: artists, athletes, socialites, and many other public figures.
• Bulk Message Marketing: involves sending promotional texts to many people at once. Bulk SMS is a form of direct marketing. That is, targeting a specific person or company to generate new business with them.

10 Signs you need to hire a digital marketing and branding agency

These are the top 10 signs you are ready for the best outcome of digital marketing. They should be your determining factors to know if your business is ready to hire a digital marketing Company. Take a look at what we brought together below:

1. You’re Not Aware of Your Competitors

Business today is all about closely studying the competition. You would want to know what your competitor does to stay at the top. In this case, competitor analysis will help you grow stronger to beat the competition. 

We recommend you study your competitors and plan on how best to set yourself from them. Among so many aspects; you will want to know the following about your competitors:

• Weaknesses
• Strengths
• Source of Customers
• Product quality
• Keywords they use

If you have not taken off time to learn about your competitors, then, this is one of the signs you need to hire a digital marketing and branding agency. They will help you study the competition.

2. You Have No Idea About Your Brand Keywords.

Keywords are search terms users insert in Google to find what they want. For instance, a user looking for a Coffee shop would type in something like “Best Café near me.”

Each business has a set of keywords they target. In other words, search terms their prospective customers use to find services on Google. 

Having such words on your fingertips informs you of the type of content to create. And what pages to include on your website. The question is, do you know your business’s relevant keywords?

3. You are Not Ranking for Your Brand Name on Google.

Your brand name is your first keyword. I am sure you followed the best practices while selecting a business name. That is, choosing a unique business name.

So, ranking for your brand name is the first thing you achieve after putting your business online. It is easy peasy. However, it can get complicated if you don’t know how to brand your business. For instance, we have done a Google search for “DIGting” and below are the results for our query.

So if you are not ranking for your brand name already, you need help from a digital marketing agency. Again, this is one of the 10 signs you still need to hire a digital marketing and branding agency.

To know that you rank for your brand name, go to Google and type in your business name the way we did in the image above. Then, check the top five results. All these should be talking about your business.

4. You cannot Rank for Local Searches in Your Business Niche.

Serious entrepreneurs know that ranking in local searches is essential for their businesses. And that is why they list their Companies in the local business directories. These may include Yelp, Yellow pages, and Google My Business. In addition, they go forward to embrace the benefits of local SEO, which other business owners despise.

Doing this boosts your online presence and ultimately increases a business’s local ranking. For example, if you are a real estate agency, Users searching for “Real Estate services” should be able to see you in the top local search results.

Once they cannot, you lose potential customers. However, a digital marketing agency can assist you in boosting your local visibility. As a result, you will rank better for local searches in your business category.

5. Your Business Lacks or has an Outdated Website.

71% of small businesses today own a website. That is very important. However, only 26% of these businesses manage and update their websites.

Most entrepreneurs forget about their websites the day they launch. But, they continue to refer users to those sites when they speak at public gatherings. That is wrong if you want to compete.

95% of websites are running old technologies. Their security needs improvement. And the whole design needs revamping. Above all, the entire site needs restructuring and redesigning.

Having a functionless, slow, bulky, and insecure website is as good as having none. Customers love attractive, fast, secure, and functional websites.

Look at your business website and think about the last times you updated it. How often do you check its security, usability, functionality, and visibility?

In this case, you should know that 41% of business websites are no longer available, yet owners don’t know. But they have continued printing the old URLs on banners and flyers.

Is this you? It is high time you hired a digital marketing agency. Don’t feel frustrated as yet because you are not alone. Almost everyone needs digital marketing. We actually put together a blog about the 10 industries that need digital marketing recently. You can check it out to find out more.

6. Your Social Media Accounts are Inactive.

Setting up your social media accounts is one thing, and using them is another. 96% of small businesses own social media accounts. However, only 74% have kept their accounts active.

Again, an inactive social media account is as good as none. Go back and look at your socials. When did you last post a thing? The answer will give you what to do.

7. You Don’t Get Customers from Your Digital Platforms.

Customers get attached to brands that have a vibrant digital platform. Such brands receive more customer engagement and better conversion rates.

Definitely, if you are not taking care of your digital platforms, there is no magic that you will receive customers from them. The trick is to take good care of your digital platforms. In return, they will refer customers to you. 

8. You Lack an Email Marketing Strategy

When was the last time you sent a business email to your customers? (That is if you’ve ever, anyway). An answer to this question is one of the most awful signs you will need to hire a digital marketing and branding agency.

Having a dormant business email is meaningless. For your information, email marketing can bring up to 47% of sales to your business. Imagine how much you have lost!

Email marketing is one of the best ways to stay in touch with your customers. You can inform your customers about the latest products on the market. Tell them about the latest discounts. And on top of that, you remind them why they should buy from you again. 

All this is trying to keep a customer around your desk. And that gives you more traction than you can imagine. Such simple tricks can bring in so much! So, you might need assistance from a digital creative agency.

9. You Have No Content Marketing Strategy

Content Marketing is another essential digital marketing strategy most brands underestimate. You definitely cannot outcompete a company investing in Content Marketing. 

It is because such a brand has built a close relationship with its audience through the content they create. In addition, you create a relationship with search engines. You must understand that content is King and without it, your website will find a hard time to rank. Perhaps how will you sell your products?

Through content marketing, businesses are able to market their products and services. For instance, if you are a logistics company, you can create content about the services your offer. You can educate your audiences on how they can avoid scam delivery guys and more.

In case you lack a content marketing strategy, it is one of the signs you need to hire a digital marketing and branding agency. They have a content team that will develop a content creation strategy for your business.

10. You’re Too Busy to Brand Your Business.

Business and brand marketing is a complicated field that needs time and expertise. It requires a dedicated staff ready to market your brand. That will include creating branded images, content, graphics, and more. 

Your brand is fragile like a rose. It can either grow or wither depending on the conditions. Above all, it needs care! This is definitely not something you can handle with other responsibilities. 

It is okay to be busy. Actually, that is why you need to outsource marketing services. You can concentrate on other business aspects knowing that an expert manages your marketing.

Conclusion

There are many other signs you need to hire a digital market agency. However, we have selected the most important and easy to solve. So, those are the 10 awful signs you need digital marketing and branding. How do you score? Feel free to rate your business!

It is okay to realize you have a bad score. But it is dangerous to remain comfortable with that embarrassing score. 

The best idea is to take a step and change something about your business. Remember, it is never too late by the time you realize it. But it only becomes late when you don’t do something about it.