What is Franchise SEO?
SEO for Franchises is a series of ongoing optimization activities we carry out to boost the online visibility of your franchise website, such as daily SEO tracking. SEO drives 1,000%+ more traffic than organic social media, according to BrightEdge.
In fact, business websites that appear on the first page of Google capture at least 92% of web traffic. These are real prospective customers who want to find more information about a service or make a purchase immediately. And SEO for franchises is how you can position your business to capture them.
What you need to do
Walk the extra mile and stand out from the crowd. Do what your competitors are probably not doing and win more traffic from them. Hence get your franchise website ready for SEO. That effort will move you from where you are to your destiny.
How we help you
SEO must be an ongoing thing in your franchise involving daily and monthly SEO tracking tasks. But no worries. We will handle all the SEO donkey work and ensure your franchise website is correctly optimized and ranks for the right keywords.
How we Improve On-page SEO for Franchises
The most important ranking factor is direct website visits, which you get when you appear on the first page of Google. But you need an On-Page SEO score of 80-100 to get there. That is a good signal to search engines that your franchise website meets the highest quality standards for SEO.
To improve your search engine visibility, we will enhance the onsite elements of your website, such as Meta Tags, page titles, website content, and keyword distribution, and eradicate any form of keyword stuffing.
Which Off-page SEO Elements shall we optimize?
80% of Google’s search algorithm uses off-page SEO factors, according to Google. That is backlinks, number of referring domains, anchor text, domain authority, link relevancy, social shares, reviews, and brand mentions.
Our SEO team will bookmark the essential links from your franchise website and make them available on high-quality social bookmarking websites. And together improve your authority in the industry.
What about Technical SEO?
Here we will deal with the technical elements of your franchise website. For instance, page loading speed. Google recommends a page load time of at most 2 seconds. In addition, your website structure, media size (Images & videos), plus CSS & JavaScript files are contributing factors.
We will rectify URL technical errors; improve website security and SSL Certificate. Optimize your media files. Validate HTML and wipe out errors. Optimize XML sitemaps and restructure your franchise website for mobile usability.
Local SEO for franchises
Businesses that implement Local SEO for franchises are likely to receive more local sales than those that don’t. In fact, 78% of local searches on mobile result in an offline purchase. So, your business definitely needs a local presence.
We will help you get into Google’s good books on Google My Business. Win relevant product and business reviews from credible customers. Create local content and online citations, and register your business in high-ranking business listings.
Ranking keywords
indexed pages
Total impression
Search Traffic
SEO is a daily step-by-step process you should adopt for your franchise to win more customers. Firstly, you must ensure brand consistency, build local SEO strategies, improve on-page SEO elements, optimize off-page features, and maintain all technical parts of your website in good shape.
Many franchises will benefit from SEO marketing strategies, such as Job or operator franchises, Management franchises, Retail and fast food franchises, Investment franchises, etc.
SEO franchise marketing strategy is the tactics business owners implement to boost their online presence and attract more customers. It includes using SEO for franchises and other digital marketing strategies to promote a company.
Franchise SEO strategy is one of the most profitable marketing techniques franchisors use to promote their businesses. SEO can bring large volumes of high-quality organic traffic to your franchise website.
