Did you know successful business websites mostly rely on three web pages? That is the Home, Contact, and About Us page. All other web pages are built from these three. So, how you optimize the about us page, the home page, and the contact page for SEO significantly affects your entire website’s online visibility.
So this blog will help you understand how best to optimize your about us page for SEO. In the long run, you can attract high-quality leads to your business. Additionally, you will understand what an about page is, why you need one, and the different items it should include.
What is an “About Us” page?
Simply put, an “About Us” page contains information about your business or company. It’s the page a customer will look out for the first time they visit your website. Probably, because they want to learn more about your company.
Without an about us page, it will almost be impossible for web visitors to understand your line of business. What you do, how long you’ve been in business, the services you offer, and your location. So, that means they can’t do business with you.
Besides, an about us page showcases your business’s values and beliefs. And what sets you apart from your competitors. In other words, it gives customers a reason to consider working with you. That means you must always optimize your website’s about us page for SEO to keep yourself in front of your target audience.
What goes into the “About Us” page?
1. Your Vision, Values, and Mission
Let your audience in on what you stand for, believe in, plus hope for the future. Also, tell them how you want to change the world through the works of your company. Such information helps your prospects decide whether your company is a good fit for them or not. In turn, this saves you both time for decision-making.
Remember, you’ve only one chance to impress your prospecting customers. So, each second they spend on your website counts. It’s, however, the job of your vision, values, and mission to come in and persuade them into choosing you.
2. Your business’ history
People love nothing better than a good story, especially one they can relate to. Also, they love to know how things came about. So, if your business has a good story, share it. It shouldn’t matter whether it’s an inherited business or a rags-to-riches story. Please share it. Someone out there will probably fall in love with your brand story.
3. Your Company’s Culture
It is all about talking communicating your company’s roots. How do your formal and informal systems run? How do such systems impact your employees? Does your company have a specific dress code with a story behind it? How is your social calendar? How about your hierarchy? All this information helps your audience know who is in charge of what and who they should turn to if they have specific needs.
4. A staff bio
Next in the line is a staff bio. It gives your audience a quick peek at who you employ. Their performances and beliefs. It gives them a better understanding of your staff. Customers feel more comfortable interacting with someone with whom they share a trait. For instance, a bride will prefer inquiring from a female staff member rather than a male in a bridal shop.
5. Your partnerships and corporate responsibilities
Give your audience information on who you have worked with in the past. For example, telling clients you once worked with “Go Green” reflects your passion for saving the environment. As a result, this may secure you a few nature-loving clients.
In addition, tell them about any other projects you may be involved in and how they impact your community. Show them how your company’s mere existence is changing society.
Do you donate to small-scale businesses? Say it! Are you financing a disability campaign or an infrastructural construction? Or, are you improving labor policies? This is a subtler version of saying, “This is why you should consider working with us. See the magic we do!” Let your audience see why working with you will be unique.
How to Optimize an About Us Page for SEO
Now that you know what goes onto an “About Us” page, let’s understand how to optimize it for SEO. This guide contains 9 SEO tips you will need to write an SEO friendly about us page for your business website.
1. Write compelling content
This is a no-brainer because most of the information your audience wants is in the content. It is your gold, so groom and chip away at it carefully. We recommend you check out this article about how to create SEO-friendly content to understand the four content writing phases.
Well-optimized SEO content on your about us page will help answer exactly what your readers want. So, here are some of the tips you can adopt while creating compelling content users will like:
- First, be specific about what you do.
- Write at least 300 words (Avoid thin content)
- Select and use top-ranking keywords
- Carry out adequate industry research
- Share original, well-formatted error-free content.
- Choose and use your brand voice and tone wisely.
2. Include your NAP details
About us pages with good SEO always have the company’s name, address, and phone number, so customers will know how best to contact the business. This way, you are helping customers extra reasons to consider you a genuine and readily available brand to work with.
3. Provide an SEO Meta description of your about us page.
A Meta description is a snippet of text that appears under your page title in search engine result pages. It’s usually approximately 160 characters long and helps to describe what a web page is all about. Get a better understanding of Meta description from our On-Page SEO guide for beginners.
An SEO Meta description on your about us page briefly tells a user and search engines about your business. The number of people that click SERP link to visit your website depends on how you crafted your meta description.
4. Make use of title tags (H1, H2, H3, H4, H5, H6).
Title tags are HTML (Hyper Text Markup Languages) tags that allow you to give a webpage a title. They are usually in a hierarchy (H1, H2, H3, H4, H5, H6), H1 being the main title, and the rest are sub-headings. Hence, it’s how search engines uniquely identify different web pages. So, using H tags throughout your about us page content will improve the flow of information and the SEO score on your website.
5. Research your keywords
Keywords are the search terms your prospecting customers use in Google to find what they want. Finding those search terms will help you target the right audience. And it is not hard! At DIGting, we use keyword research tools like Semrush to build our content. If you want to get started with Semrush, here is a link to create a free trial account.
We also created an article about how to use Semrush for keyword research. Check it out to improve the quality of your website content by targeting the right search terms users insert in Google.
Hint: Include your keyword in the title of your page such that search engines rank your page at the top. As a result, customers will notice your website quickly in search engines.
Hint: Include your keyword in the title of your page such that search engines rank your page at the top. As a result, customers will notice your website quickly in search engines.
6. Use image optimization (Alt Text)
Image SEO is simply optimizing your website images for search engines. You can achieve this by including an alt text to every image on the website. You have probably seen a special text that displays when website images fail to load completely. Yes, that is the Alt text we’re talking about here.
Alt texts help to improve the accessibility of a website, thus, enabling screen readers to understand your content. We recently shared a detailed guide about on-page SEO that describes image SEO. Check it out to learn more about Alt text and how best you can optimize your website images.
7. Include internal and external links
Hyperlinks are vital elements of On-Page SEO since they contribute to the page’s authority.
- For instance, an incoming link from another domain acts as a vote of confidence for your website.
- An internal link from your web page to another in the same domain helps search engine crawlers navigate your site for easy indexing.
- An external link from your website to another website (domain) provides extra information from a credible source, which benefits your audience.
8. Use compelling CTA
Call-to-Action (CTA) is mostly persuasive material marketers use to encourage customers to take action. For instance, “Buy Now”, “Download Now”, “Subscribe Now”, “Order Now”, and many more. Feel free to get creative when coming up with a call to action for your About us page SEO content. Make it brief, easy to remember, catchy, and authoritative to compel users. This blog post will help you get a detailed understanding on how to create a compelling CTA.
9. Use Schema Markup to boost About us Page SEO
Schema Markup is the language search engines use to read and understand the content on your page. By providing structured data on your about us pages, you are helping search engines to understand best what it is all about.
Additionally, search engines use this data to create rich snippets for your website in the search engine result pages (SERP). There are many types of structured data for websites on schema.org. However, here are some of the mostly use structured data types:
- Local Business
- Blog posts
- F.A.Q.s
- Job Posting
- Review
Final Remarks
Customers always want to first learn about a company before transacting. So, by implementing the best SEO practices for your About us page, you improve its readability and accessibility. Hence, increasing its visibility on Google.
We hope this article has given you a hint on building SEO-friendly about us pages for your website. Feel free to check out more of our SEO guides to learn more.
Frequently Asked Questions
There is no limit to what goes on an about page, but it should be enough to give your audience some information about your business or agency, and it also needn’t exceed 300 words. A summary of what your agency is all about can do the trick.
There is power in content. So, be sure to write compelling content that will grip your readers’ attention and get them interested in your business.
Optimize your images, content, external and internal links, and be sure to use keywords that talk about your business and what you offer. Your “About Us” page can be a good ground for putting your SEO skills to the test.
Make it clear, exciting, and unique. Write something interesting, concise, and that will pique your readers’ interest in your business. Also, don’t forget to include your keywords.
Want More SEO?
Check through our SEO guides to learn more about achieving the best SEO practices for your business website.
