Do you run an ecommerce business such as an online ballet shop, coffee shop, cosmetics shop, gadgets shop, bridal business, or even an online boutique? This blog is specifically created for you to understand the benefits of SEO for small ecommerce businesses. In other words, you will learn how SEO can boost up your sales without spending extra money in advertisement.
Note that, the tips and tricks in this blog are tested in different industries. Therefore, rest assured they will help you benefit from the SEO efforts invested in your small ecommerce business.
We have been doing SEO since 2017, helping brands in industries like Ballet academies, Bridal shops, Logistics and courier companies, Lingerie boutiques, Coffee Training Schools, Libraries and blogs, and coffee sourcing companies. You will realize that most of our clients are small Ecommerce businesses looking to maximize their profits. And over the past years, we have witnessed SEO benefiting these ecommerce businesses. From improving their online visibility, boosting their ecommerce website performance, to increasing their return on investment (ROI).
6 Benefits of Local SEO for Ecommerce Businesses
1. You can Save Big on Advertisements.
One of the benefits of local SEO is that it reduces the amount spent on advertisement in your ecommerce shop. Unlike other search engine marketing (SEM) strategies such as PPC, SEO is a free technique. You will still improve your business performance without throwing money to gain traffic. Hence, while using SEO for your ecommerce business, you rest assured that you will spend less and still get the best out of your marketing.
2. Improves Brand Awareness
SEO helps you target specific search terms users search for on Google. Thus, making it easy for users to discover your ecommerce brand with ease.
For instance, consider targeting a phrase like “latest wedding gowns.” A user searching for a similar term will see your website in the top results.
The trick here is users usually consider brands they have seen often in top results. In other words, they will recognize your brand since it has become memorable. As a result, your brand awareness campaign benefits from the local SEO strategies you have set for your ecommerce business.
3. Increases local business ranking
Consumers often use local queries when they want to find a local business near them. Local queries are those searches users make on Google to target local businesses. For example, Google will return local businesses for all the following searches.
- Ballet shops near me
- Delivery services near me
- Cleaning companies near me
- Wedding gown shop near me
The idea is that Google prioritizes local intent. So, if a search query contains any local intent, Google will return local businesses first. Then, it will later list international or worldwide services at the bottom.
So, Local search results will always appear before the general search results. Therefore, it is beneficial to optimize your ecommerce business for Local SEO to increase the chances of appearing in the top results when a user searches for your services.
4. Increases relevant traffic
There is a big difference between getting lots of traffic and relevant traffic. Relevant traffic is a group of prospective customers that are most likely to buy from your shop. Hence, they are not just random users who get to your website by mistake.
Getting the right audience for your ecommerce shop and other businesses was complicated until SEO came in. Today, you only have to know what keywords your prospective customers are using. Then, optimize your business website for those key phrases, and you are good to go.
5. Improves Conversion Rates.
Users always focus on the top search results Google returns. They are most likely to visit a website in this region. Therefore, your ecommerce website must appear in the top local search results if you want to get customers. And this is what google local SEO does.
It puts you on the first page of Google, thus, improving your conversion rate with its relevant traffic. In the long run, this will increase your sales and boost your Return on Investment (ROI).
6. Local SEO keeps you ahead of the Competition
Many businesses are still using the old hat practices of marketing small businesses. Others are just getting started with digital marketing strategies.
So, while they struggle to get to the first page, you probably must be harvesting all the benefits of ecommerce local SEO. That is if you have done SEO, anyway! If not, you better get started today.
5 SEO Best Practices for any Ecommerce business
1. Build a keyword-optimized website.
A business website without SEO is like a needle in a haystack. Users will never know that it exists, and thus, they can never find it. The best SEO practice for your ecommerce business website is to optimize it for search engines. And this is through using domain-relevant keywords.
Let us go back to our earlier example. Assuming you have optimized your website for “latest wedding gowns.” Then, your website will appear in each search result that targets this keyword. This means your website benefits from local SEO and general ecommerce SEO.
This way, you make it easy and possible for people to find your site via search engines. In general, keywords act as a connector between users and your website. For that reason, get the most relevant keywords and build your website around them.
2. Create quality and informative content
Content is essential for two reasons. Firstly, it helps to keep your audience engaged. For instance, through content, you can keep your users updated about your services.
Secondly, blogs are great tools for SEO. After getting the most relevant keywords for your website, build content around them. This strategy will help increase your online visibility and authority. As a result, it will be easy for users to discover your services.
The bottom line is to create high-quality, relevant, and informative content. Ensure to write content that answers a question and solves a common problem.
3. Stay active on Social Media.
Social media is an essential tool different brands use to attract customers. Actually, it will supplement the benefits you gain from the local SEO strategy installed for your ecommerce small business. In addition, Social media is one of the most effective digital marketing strategies that bring results.
It is not only good for marketing but also for communication. In fact, 68% of consumers use social media to interact with their favorite brands.
4. Get quality backlinks
Backlinks refer to external links from another website to your ecommerce business website. Through backlinks, you can get some traffic to your website.
On the other hand, a quality backlink is a link coming from a high domain authority website. You may also call it a well-trusted domain. High-quality backlinks not only increase traffic but also improve your domain authority. It is thus essential to get high-quality backlinks.
However, the only way to achieve this is by creating high-quality and unique content other brands can reference. MonsterInsignts shared an article on how to get backlinks which we found useful for anyone interested in these SEO best practices for ecommerce businesses.
5. Higher a digital Marketing agency
Some of the best practices that we have recommended might be a little bit technical for you. And you may find it hard to reap all the benefits of local SEO for your small ecommerce business. However, you may decide to hire a digital marketing agency to do everything for you.
Believe it or not, businesses today can barely do without digital marketing services. So, a digital marketing agency will come in to help you with the things you cannot do.
On the other hand, hiring a digital marketing agency lets you focus on what you do best. That is, focus on operations that enable you to give customers the best possible service. It is complicated and frustrating to run everything for yourself.
Here are the benefits you enjoy when you hire a digital marketing agency:
- You get more experts to drive your marketing department. As a result, it improves your campaign performance.
- A digital marketing agency will make your marketing more efficient and effective. Hence, improving sales and ROI.
- You will have access to several digital marketing tools for your business. These include; digital marketing analytics tools, SEO keyword research tools, and competitor analysis tools.
- The agency will help you save thousands of dollars you were spending on ineffective strategies.
Final Remarks
SEO is a critical necessity for ecommerce businesses today. It will send the right signals to search engines and push your website to the top. I hope this SEO guide has helped you understand the benefits of local SEO for your ecommerce business
If you doubted the effectiveness of SEO for business, then here is the time to clear up the mess. Your products and services must rank higher for you to beat the competition. And the easiest way is through SEO.
You can learn more about our Local SEO services and see how we help potential customers to find your online shop.
Let’s Get it Done!
You don’t need to get dirty with all these complicated aspects of SEO. We can help you do the donkey work, research, optimize, and audit at no extra cost. All you have to do is to talk to us.
