Are you opting for digital marketing over the traditional marketing methods (radios and Televisions)? Then, you need an effective marketing plan with the necessary strategies that will impact your business positively. In this marketing guide, we have put together a list of the most essential services you must have on your digital marketing subscription plan to see results in your business.
Digital marketing includes a series of tested and proven strategies capable of transforming your business’s return on investment (ROI). Whether you are running a bookstore, bridal shop, coffee shop or courier agency, digital marketing is your answer. It is up to you to choose the best options that suit your industry. So, having a comprehensive digital marketing subscription plan requires opting for a variety of services to meet the diverse needs of your business as we shall see below:
Top 5 Digital Marketing Subscription Services to have
1. Search Engine Optimization (SEO)
SEO involves optimizing website content, pages, and images, improving site speed, and enhancing navigation, all of which contribute to a better user experience. A positive user experience can lead to higher engagement and conversions. So, having these SEO services below on your digital marketing subscription plan will greatly improve customer reach (organic traffic) for your business:
- Keyword research and analysis
- On-page optimization (meta tags, content optimization)
- Off-page optimization (link building, local SEO)
- Technical SEO (site audits, performance optimization)
2. Content Marketing:
Content marketing provides businesses with an opportunity to engage and educate their audience through blogs, social media, and emails. By creating informative and valuable content that addresses the needs and pain points of their target market, businesses can build trust and credibility with potential customers. So, while opting for a digital marketing subscription plan, below are the key aspects in content marketing you should take note of:
- Content strategy development
- Blog post creation and optimization
- Infographics, videos, and other multimedia content
- Content promotion and distribution
3. Social Media Marketing:
Social media marketing offers numerous benefits for businesses, including increased brand awareness, improved customer engagement, cost-effective marketing, targeted advertising, website traffic and conversions. It also offers broad market research insights, content distribution, brand authority and thought leadership, boosted SEO, and a competitive advantage.
By incorporating social media into your marketing strategy, you can effectively reach and engage your target audience, drive business growth, and achieve your marketing goals. So, if you are opting for a social media subscription plan, below are the most effective ideas you will need to consider:
- Social media strategy development
- Content creation and scheduling
- Community engagement and management
- Social media advertising campaigns
4. Email Marketing:
Email marketing allows businesses to communicate directly with their audience. Unlike social media or other marketing channels where algorithms can limit reach, emails land directly in subscribers’ inboxes, providing a direct line of communication.
So, if you want a cost-effective strategy with high ROI, automation and scalability, measurable results, increased brand awareness and engagement, email marketing is your best option. However, be sure that it is suitable for your industry. Below are the strategies you must have on your email marketing subscription plan:
- Email campaign strategy and planning
- Email template design and development
- List segmentation and targeting
- Performance tracking and analytics
5. Graphic Design services:
A graphics design subscription plan offers businesses consistent branding, cost-effectiveness, flexibility, quick turnaround times, and gives you access to professional designers. Additionally, you will have consistent quality, a variety of design services, adaptability to changing needs, streamlined communication and collaboration, and the ability to focus on core business activities.
These benefits make a graphics design subscription plan highly relevant for businesses looking to enhance their visual identity and marketing efforts. You will want to check out some of the most effective graphic design services to consider.
Conclusion
The comprehensive list of services you must opt for on your digital marketing subscription plan covers a wide range of strategies and methods. Therefore, it is always up to you to choose what will benefit your business in the shortest time post while also considering your budget. So, in case you need more help in choosing the right services, you can contact us directly or book a free business consultation opportunity with us.
Frequently Asked Questions
A digital marketing subscription plan is a service offered by digital marketing agencies or service providers that allows businesses to access a comprehensive range of digital marketing services for a fixed monthly or yearly fee. Rather than hiring individual freelancers or agencies for specific marketing tasks, businesses can subscribe to a digital marketing plan to receive ongoing support and assistance with various aspects of their online marketing efforts.
The pricing for digital marketing services can vary widely depending on factors such as the scope of services, the level of expertise and experience of the marketer, the geographic location, the complexity of the project, and the specific needs of the client.
Here are some common pricing models and factors to consider when determining how much to pay a digital marketer:
Hourly Rate: Many digital marketers charge an hourly rate for their services, which can range from $50 to $300 or more per hour, depending on their experience and expertise.
Project-Based Pricing: Some digital marketers prefer to charge a flat fee for specific projects or deliverables, such as website design, social media management, or SEO audits. The cost of these projects can vary widely depending on their complexity and the amount of time and effort required to complete them.
Retainer Agreements: Many digital marketers offer retainer agreements, where clients pay a fixed monthly fee for ongoing services such as social media management, content creation, or email marketing. Retainer fees can range from a few hundred to several thousand dollars per month, depending on the level of service provided.
These include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Social Media Marketing, Affiliate Marketing, Email Marketing, and Influencer Marketing.
