Do you want to create a business website for your company but still doubting whether you really need to build it? Well, 71% of all serious companies worldwide have built a website for business. But what about the other 29%? See, that might not give you a clear picture. However, this article covers the 10 secret reasons you need to create a website and how it will benefit your business.
For starters, only a few businesses will create a website unless they know exactly why they need it. For example, companies that invest in building a website are aware that it will give them a competitive edge. The business world is competitive. So, you must take every step necessary to reach the top and stay there. Owning a branded website is one of them.
4 Website Facts:
- With a current user base of 5.16 billion people, the internet has become an essential part of our lives. For instance, 63% of shopping activities start online, which implies web content impacts customers’ buying decisions.
- 84% of people have increased their use of digital channels since 2019, implying there are more customers you can target using internet marketing strategies.
- 73% of shoppers use more than one channel during their shopping journey. Hence, social media channels alone might not help you convert customers.
- 75% of consumers shop online at least once a month, and 81% conduct online research before purchasing.
All the above statistics are significant signals that any business must create a website to thrive in this era of computers. For example, Amazon, Shopify, eBay, Nike, and Jumia entirely depend on their websites. They can market, sell, and communicate, just through their site. Does that give you a clearer picture now? Let’s take a closer look below.
10 reasons to create a business website.
If you are still doubting how a website will help your business to grow, we’re here to clear that up. That is exactly why we gathered these 10 secret reasons to create a website for your business and how you benefit:
1. Websites build Social proof.
Every business would like to be discovered by its intended customers. And that is why customers are 63% more likely to trust brands with an online presence. In other words, brands with positive reviews and customer feedback. If you didn’t know, Google also considers customer reviews while ranking businesses. Generally, this is the first evidence that your business exists and does a fantastic job for customers. But how do you achieve this without a business portfolio?
Furthermore, did you know customers trust businesses that own a website more than those without? Yes, consumers admit that businesses that own a website look more credible and professional. Thus, these companies win more clients because people trust them.
2. Websites increase brand visibility.
Businesses that have invested in creating a website have discovered better ways of increasing their online presence. For example, different companies are investing in SEO (Search Engine Optimization) to improve online visibility and customer reach. We recently shared an article about the benefits of SEO for business. You can check it out to discover what you are already missing.
If you didn’t know, Google alone gets 8.5 billion searches daily. So, implementing SEO will increase your chances of getting ranked high during these searches. As a result, you stand the opportunity to be found by more customers daily.
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3. You can Showcase your Products.
There are many ways to hook your audience with what you offer. Business websites come in different designs and layouts that make this possible. So whether you run a grocery shop, hardware, or supermarket, there is a design for you. In fact, websites make product and service listings even more accessible.
You don’t need to depend entirely on third-party local directories since there’re advanced website strategies that provide richer listings in Google. And one of them is through schema markup. With schema markup, you can optimize your products and services to appear in Google whenever a customer searches for them. Isn’t that a reason strong enough for you to create a business website?
4. Better Customer Experience.
52% of customers admit a terrible mobile experience makes them lose faith in a company. That suggests that customers know what a good or a bad website looks like, meaning they love websites. So, while creating a website for your company, user experience is crucial.
Good websites ease the whole customer-seller experience. The content is well-aligned. Products and services are mobile responsive. And buttons plus links work correctly. In general, a website with a contact page and further contact details will make your business easily reachable by customers.
5. Helps you gain a competitive advantage.
It’s almost impossible to find an industry-leading company (big brands) without a website. It is because most of these top-notch companies have found a standard and kept to that. So, if you want to beat them, you must match their standards.
One of the cheapest and easiest ways to achieve this is to create a top-notch website for your brand. Then, we will help you to optimize it for search engines. We strongly emphasize SEO because we’ve seen brands grow from nothing just by optimizing their business sites. You can’t imagine what SEO can do for you in a year.
6. Websites attract new customers.
What beats the impression of getting new customers daily without having to do much? With the right tools, a business website can generate more customers than any other marketing channel you’re using. Given that 97% of consumers search for local businesses online, having a website strategically positions you to attract all these numbers.
Websites are like shops that never close. But, unlike your physical shop, users can access your business website anytime. Before you know it, your business keeps attracting new customers online, even during sleeping hours. This is one of our 10 reasons to create a website every business ought to know.
7. Makes brand awareness easier.
There’s nothing that builds effective brand awareness campaigns than website content. Have you heard the phrase “content is King” before? With a website, you can create valuable content that describes your services and products to your visitors. The more aware your target audience is about your business and what you can offer, the more likely they are to reach out and consider buying from you.
That is how important a business website is. It lets you create and publish marketing content. Share them with your audience through social media channels. And lastly, convert all those that follow the links into loyal customers.
8. Websites ease business communication
Besides brand awareness, a website lets you share content that will benefit your brand. In other words, it’s the perfect platform to keep your audience updated about the latest news in your company. It can be a new product release, job offerings, or a project you have been working on lately.
Additionally, you can use your website to inform your audience when changing your location or if you’re planning a fundraiser you’d like them to attend and support.
9. Boosts local business performance.
The latest website designs now have functionality that lets you integrate with other web software such as Google Maps. In addition, there are a variety of plugins, such as Google map API developers use to embed Google Maps into your website pages.
This integration will help show visitors your business location, physical address, reviews, customer feedback, and direction. As a result, customers can easily find you. So if you are a travel agency, restaurant, or any local business, this will benefit your business search performance.
10. Websites simplify Digital Marketing.
How would we close up our “10 reasons to create a website” blog without a hint about Digital marketing? Never! If you plan to leverage the power of digital marketing campaigns such as Email, social media, or SEO content marketing, you will need a website for conversion. All your marketing effort will likely send users to your website, where most people will interact with your business.
For example, nearly 60% of customers will purchase from you if you have a shopping website. This is because a website holds more information about a business than any other marketing platform, social media channels inclusive. So, you need a good website that aligns with your brand.
Frequently Asked Questions
How much a website may cost would entirely depend on the size of the website and the scope of your specifications. Averagely, a small-sized website may cost between $2,000 to $9,000
On average, it will take about 2-3 months, which can stretch if you keep updating and making changes to the specifications. The duration can also depend on the size of the website and its complexity.
Yes, they do, especially responsive web designs that work well for both mobile and desktop platforms.
Most businesses invest in creating a website for 3 main reasons, that is awareness, sales, and content marketing (spreading information about their products)
Wixi, Google, and WordPress offer free websites for starters. However, we don’t recommend a free site for business. It would compromise the professionalism of your company.
Having come this far with our 10 secret reasons to create a website for your business, we’re sure you are now aware of how important it is to have one. Do you need help creating your first website?
Get your Website Today
Are you ready to create your first business website? We can help you get started today at a cost-friendly plan. We build business websites that are branded, user-friendly, Responsive, and SEO-friendly. You can check out our profile on Design Rush. Our website development services include the following:
- A unique Domain name
- Domain Privacy
- Website Hosting
- Malware scan
- Online support
- Free Content Delivery Network (CDN)
