Hiring the Right Social Media Marketing Agencies in Uganda

There are hundreds of Social Media Marketing Agencies in Uganda & Kenya offering different services. But how do you choose the best one? What qualities should you look out for a while hiring digital marketing solutions in Uganda & Kenya? And what are some of the best digital marketing companies in Uganda, Kenya, or Rwanda? These are the question we will answer in this blog post.

Social Media Marketing is an effective strategy many Ugandan and Kenyan businesses use to reach new customers, build trust, and boost their brand authority. These marketing services help businesses to interact with local and international customers, which boosts their Brand recognition, customer loyalty, and conversion rates.

In fact, it doesn’t surprise that almost 93% of marketers worldwide use social media to boost their online visibility. So, if you are not sure why you should seek assistance from the best social media marketing agencies in Uganda or Kenya, here are some of the benefits in it:

With Social Media marketing, you can:

• Create marketing campaigns targeting a specific audience, which improves user interaction
• Tell your business story to intrigue, inspire, and capture your customers’ attention.
• Understand your customers’ behaviour, interests, and emotions
• Study your competition to understand their strengths and weaknesses
• Strengthen customer relationships, loyalty, and trust
• Build successful brand awareness campaigns through a specific brand voice
• And you achieve all the above at an affordable cost.

Questions to ask Social Media Marketing Agencies in Uganda or Kenya

Here are the five key things to consider when looking for the right Social Media Marketing Agencies to hire and provide genuine marketing services for businesses in Uganda or Kenya:

1. What are their Values and Goals?

Good marketing agencies are always transparent about their profile and the services they offer. For instance, the values they stand for. Why they started their digital marketing agency? And what are their dreams and aspirations? In other words, are they transparent and confident about their brand’s story? Check the Agency’s About Page on their website to learn more about them.

We recommend you choose social media marketing Agencies that are proud of who they are. Such Agencies can produce the best results that reflect their brand image. In this case, you would want to hire a social media agency that has:

• A clear Mission and Vision, 
• Unique Brand story
• Specific industries it partners with
• Values that align with yours

2. Do they have the right Expertise?

Everyone would want to choose social media marketing Agencies that are leaders in Uganda, Kenya, or in their locales. Not just experts in the digital marketing industry and services alone but also your business industry. Hence, choose an agency that understands your business.

Such digital marketing solutions have adequate knowledge about the available market in Uganda, Kenya, Rwanda, or any other country. Besides, they understand the current competition and information gap. As a result, they will help you fill this gap to gain a competitive advantage in the market. 

How to identify an industry expert Agency:

Check their Blogs: 

Knowledgeable digital marketing companies display their Expertise through the blog posts they create. So, from what they write, you can understand whether this is the agency your business needs.

Note: Some social media marketing agencies in Uganda and Kenya don’t create helpful content at all.

However, we recommend you stick to agencies that create helpful marketing resources, such as SMM guides. Below are other marketing guides that may reflect an industry expert:

• SEO blog posts that discuss essential SEO techniques and best practices.
• Web hosting guides that highlight the best hosting platforms and services.
• Email Marketing guides to discuss the best email services and tips.

Check their Social Media feeds:

• Does the social media agency walk the talk? 
• Do they have a solid online presence? 
• Are they implementing social media best practices? 
• And are they depending on their social media marketing services?

Find out all this information by checking their social media platforms such as Facebook, Twitter, Instagram, LinkedIn. In the end, you will get an idea of how the digital marketing agency will support your business to grow. 

3. What other digital marketing Services do they offer?

Many digital marketing solutions in Uganda, Kenya, and Rwanda offer just Social media marketing. And this will limit how they can help you grow. Social media marketing is just a strategy under digital marketing. And so, it doesn’t fully define the power of digital marketing.

There are many other strategies a good digital marketing agency will introduce to your business. So, while choosing from the best digital marketing agencies in Uganda and Kenya, check the service page to find out if the agency offers:

• Search Engine Optimisation
• Email Marketing Services
• Content Marketing Services
• Web development and hosting
• Graphic Design services, etc…

Additionally, you should find out how much it costs to hire a given social media marketing agency is Uganda or Kenya. Prices might differ slightly. But the average cost for hiring a social media marketing company with full marketing services in Uganda, Kenya, or Rwanda would be between $300 and $900 monthly. It however depends on the agency you are outsourcing.

4. Do they have a brand voice?

The first thing a digital marketing agency will do after you’ve hired them is to identify if you have a brand voice. If not, they will help you to establish a unified brand voice that resonates with your customers. However, if your social media marketing agency has no brand voice, how will it help you find yours?

The best way to identify a company’s brand voice is to:

• Examine its content and identify the tone of voice they use throughout
• Look at their company slogan and how it relates to their brand story.
• Identify what makes the company stand out from its competitors.
• Check their branding, style, and creativity.

5. What digital marketing tools do they use?

Digital marketing agencies should be transparent about the advertising tools they use. As a result, you will know how the advertising company will support you. And what tools they use to bring results.

Of course, not all social media marketing agencies in Uganda and Kenya use the advanced digital marketing tools necessary. So, be sure that your marketing agency has the proper social media marketing tools your business needs.

Here are some of the digital marketing tools the best social media agencies in Uganda use:

• Digital marketing analytics tools for business
• Content marketing and Topic Research Tools
• SEO and keyword Research Tools
• Off-page SEO & Link Building tools
• Automated Social Media Scheduling tools 

Looking for a Reputable Social Marketing Agency in Uganda and Kenya?

At DIGting, we are proud to be one of Uganda’s renowned full-service digital marketing agencies. We are passionate about digital marketing. And that is why we spend a lot of time creating helpful content for our clients. You may check out our blog posts to learn more.

Helping brands spend wisely is our mission. Our vision is to provide a full suite of digital marketing services under one roof. So, your brand is our concern, which is why we train our team to be an extension of your marketing staff.